Digital privacy has now taken a more public turn.
Before when companies were hacked there were ‘millions effected’ or ‘thousands with data lost’, now we can put faces to hacking. The disgust that many of us felt at the hacking of personal photos from some of the world’s most famous celebrities has caused many of us to re-evaluate our own digital privacy.
So where is digital privacy going and what can we expect to see in the future?
We have seen that Google now allows those in the EU ‘the right to be forgotten’ if they feel that a particular piece of information on them that shows up on a search is inaccurate or out of date. It means that to a degree, Europeans are protected against erroneous or incorrect information being easily findable about them.
There has also been a mandatory use of the ‘allow cookies’ function on websites. This means that users are aware that their cookies are being collected and tracked on sites, so sites can see what they are doing and change accordingly. These cookies are then stored and it possible to see the results of one search appear through banners on hundreds of sites throughout the internet.
This was a comparatively recent ruling that meant websites are required to show their users this, and it may represent the future for web users.
Following the celebrity hackings from Apple, there could now be increased calls for tighter security and reduced usability and access to personal or confidential information online.
There are even search engines now that have a ‘no tracking’ policy, the most famous amongst them being DuckDuckGo. They are taking advantage of people who don’t want to have their information tracked by Google or other search engines.
But is it really such a big thing to be tracked?
According to a recent Facebook announcement, it goes deeper than you think. In 2012 they allegedly conducted an experiment to see if they could manipulate the emotions of their users through what they saw on their timelines. This was again based on their information, their friends and various other aspects of their online profiles.
The truth behind digital privacy is that with the spread of analytics and the ways in which you can be tracked, it is something that is going to continue. New legislations will undoubtedly be released to counteract one thing, only for another to appear in it’s place.
But is this going to stop people using the internet in the future? Only time will tell.