We know the statistics. Over 2 billion websites exist on the World Wide Web. That translates to millions of competitors vying for the same coveted top spots on Google, and it translates to a lot of planning and strategizing needed to stand out from the competition.
Your business website is more important than ever before. It represents a virtual branding of your company, and it's the number one tool you have in establishing your reputation and worth.
Let's get into what you need to know to keep your site looking dynamic and fresh.
Absolute Mobile Optimization
How many times a day do you turn to your smartphone to look up a new restaurant or doctor or book? Research shows that you're not alone. In fact, 57% of online traffic comes from smartphones and tablets. If your website isn't responsive on the small screen, you're already losing. Mobile optimization is essential for improving your traffic, decreasing bounce rate, and establishing expertise within your industry.
What does this mean in terms of design? Less emphasis on extra-large, higher-resolution backgrounds and more strategic using of blank space, dynamic colors and designs.
Blank Space and Minimalism
This just in: the minimalist look still reigns supreme in a world laden with cluttered, junky websites. Don't fear the blank space! Rather than jam-packing your page with content and photos, it's better to take advantage of the scrolling down feature popular on dominating websites. This can clean up the look of your site, and it can improve the overall visual aesthetics of your company's branding.
With that said, even though minimalism is still trending, rich and striking colors are making headway this year. Color helps frame the website, and they attract the visitor's attention. Don't be afraid to experiment with different, fun colors.
Videos. Moving infographics. Characters moving across the screen. They aren't just popular for children anymore. As technology continues to progress, many websites are steering away from genetic, static images for something a bit, more, engaging.
Graphic animations are both entertaining and compelling. They occupy a visitor's attention and automatically evoke a sense of novelty and stimulation on your site. And who doesn't like to get lost in a good video? Whether you can DIY your own animations or outsource to a web design company, this is one trend that's sure to stay relevant in the years to come.
Stand Out Typography
Yes, we all know that a picture can tell a thousand words. Interestingly, typography can also tell quite a story. If you've never thought about your fonts and lettering before, now is the time.
Typography sets the tone on the website. It evokes the emotions you're seeking within your target demographic. As technology continues to become more precise and sharp, custom fonts will likely continue to dominate the online sphere.
Everyone's been using fixed navigations for years. Yet, sprawling and visually detached navigations reinforce this idea of "moving through" as a fluid state, rather than a fixed option.
Many designers are implementing drop shadow techniques to their navigation bars and scrolling them throughout the page for added effect.
Your online presence represents your virtual advertisement to the world. An efficient web design strategy can help you stand out from the competition- and establish the expertise you need to succeed.