Technology-savvy customers have given rise to a new era that is forcing businesses to rethink their marketing and customer experience strategies and operations. These changes are not isolated to Business-to-Consumer (B2C) companies. Business-to-Business (B2B) firms are also facing the pressure of introducing richer digital technologies to meet the need of their customers. For this reason, B2B companies need to be on the look-out for trending technologies that are influencing buying decisions and harness their power to remain a step ahead of the competition. Here are some of the top technologies that are currently impacting B2B sales and negotiations.
Mobility in Sales
In today’s technological world, mobility is taking over the business arena. Mobility means that customers accessing your e-commerce site and the marketers can obtain real-time information about your operations. The best way to enhance the mobility of your B2B brand is by integrating cloud-based mobile app technologies. Various software and tools allow you to sync up orders to the cloud with your B2B e-commerce sales platform in real-time. The sales process continues even when you leave the office through the use of mobile supported platforms. A mobile brand enhances the customer experience by making purchases easy through the click of a button.
Social selling is an essential tool for any B2B company that seeks to increase brand awareness, source, nurture, and convert leads into sales. It is about the use of social media to engage with prospects with the aim of achieving long-term corporate clients. Businesses need to harness the power of social selling and strategically utilize platforms such as Linkedin to meet and engage with prospective customers. These platforms have useful tools such as 'search' features that can be used look up customers by name, company, geographical location, and more. This way, businesses can target their social media campaigns and marketing strategies to the right demographic.
Portable Internet Solutions
Constant engagement with clients is a requirement for any business that seeks to build long-term relationships with them. Delays in responding to customers’ queries, whether on email, social media, or the company website, can cost your business dearly. However, as firms embrace mobility and remote operations, there is the risk of losing communication if local networks go down. B2B brands are utilizing worldwide satellite Internet solutions as a way of ensuring constant communication regardless of the location or state of local networks. The technology is useful for companies that operate in remote locations with poor connectivity as well.
Online Product Catalogs
Sellers are increasingly relying on technology to share and distribute information to their customers. Adopting a B2B e-commerce approach that where product information is stored and managed in a central expository makes it easier for business to share it across various platforms. Since most customers are turning towards firms that provide online services, creating digital catalogs can significantly broaden customer relationships. It also makes it easy for customers to share product info with their circles across the multiple online channels. Various catalog creation and management software solutions are available for businesses.
Data analytics is not only a powerful tool for B2C companies. Businesses that sell to and buy from other firms can leverage big data to analyze the trends and patterns in the industry. Through data analytics software, B2B companies can monitor their prospects on social media, engage with them, ask for feedback, and identify areas of weaknesses in their products or services. Predictive analysis together with the information obtained can provide useful insight that will enable businesses to remodel their strategies and campaigns to meet the prospects’ needs and preferences.
In today’s era where social media, digital marketing, and e-commerce are dominating the business world, it is critical for every B2B player to be conscious of the impact of technology in the industry. Buyers are constantly looking for firms that are utilizing tech to deliver quality products and excellent customer experience. By using these technological solutions, businesses can beat the competition and realize increased ROI from their sales strategies.