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​5 lessons in Online Business From 5 Successful Websites

Quick Tips and Tricks From the Pros

9Feb

According to Entrepreneur magazine, global e-commerce sales reached 1.4 trillion dollars in 2014. Worldwide e-commerce sales are expected to continue to grow at over 6%. While the Internet offers endless commercial opportunities, building and maintaining a proper website is a continuous challenge because it requires a lot of time, work and resources. Even though there are many competing sources that share conflicting advice, the best way to create an engaging website is to study and imitate successful websites.

The Homepage

Because the homepage receives the bulk of visitors, it is the best place to strategically put incentivizing sales offers. This will maximize online leads and conversions, which will in turn build up a solid customer base. One exemplary website is www.yourfleece.com because they offer eye-catching ads on top of a list of discounted items. Many websites make the mistake of posting written sales pitches, which can be lengthy and time consuming to read. Bear in mind that online shopping is based on visual decisions that only take a few seconds. Images or videos that accurately reflect the products or services will help users to quickly connect to the homepage.

Testimonials

The importance of testimonials cannot be underestimated because consumers now primarily rely on online reviews to make shopping decisions for both digital and brick-and-mortar purchases. Ideally, the website will mention popular clients, like www.shapironegotiations.com does, which quickly helps to build trust with potential customers. Because not all companies have well-recognized clients, customer and local business testimonials are also effective because they establish a positive tone through providing unbiased accounts of products and services. Testimonials reduce skepticism, establish credibility and assist with turning leads into conversions. A proper testimonial will explain the benefits and substantiate all claims with facts and figures.

Offer Something Free

It only takes a few seconds to lose online visitors exploring new shopping websites. Companies with websites like ww1.novarad.net understand that consumers want to know exactly what it’s like using the product or service before they commit to buying it or becoming a contractual customer. The most interactive type of testimonial is an engaging trial or demo that will provide first-hand experience and infotainment. Demos will establish a personal connection, begin the conversion process and increases the chances of a return visit. However, demos that require visitors to sign-up and enter a lot of personal details to gain limited access are counter-effective. Instead, simply ask for a name and an email address so a follow-up email can be sent out a few weeks later.

Alternative Payment Solutions

Websites that limit payment options to a few credit card companies based in America severely limit their sales potentials. Customers need alternative payment solutions, such as www.paypal.com, Google Wallet and Amazon Payments. Google and Amazon are two highly popular companies that pioneered alternative online payment solutions through their quests to streamline sales funnels and increase customer satisfaction levels. In addition to this, Apple Pay is a popular digital wallet and mobile payment solution for mobile shoppers. Any company that sells products or services online must integrate current and emerging financial technologies into their payment systems.

Customer-Driven Content

Many companies that host social media sites on Facebook and LinkedIn recognize the value of combining customer created content and commerce objectives. That is, content offers value through providing meaningful information and also acting as SEO and branding tools. Many companies use their business page on Facebook to encourage their customers to publish positive content. For example, there is an endless stream of free, high-quality content through encouraging online customers to vote and debate about which products or services are best. Additionally, how-to guides are popular ways to promote brands while also sharing helpful information. Two examples of companies that utilize social media effectively are Blue Coat and Salesforce.

As a final note, the goal of the homepage is to compel visitors to continue visiting the website and push them through the sales funnel, so every homepage should have at least two to three call-to-actions (CATs).

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