As we accelerate into 2018, opportunities within the digital marketplace continue to soar. All successful businesses need to stay on top of their marketing strategies- both inbound and outbound - to stay ahead of the competition and solidify their branding. Let's get into the best ways to dynamically improve your business's campaigns.
Improve Blog Formatting
We all know that blogging is one of the best ways to land new customers on your website. Time and time again, it proves to be an effective source in improving your DA, PA, and overall traffic. With that said, writing dynamic, consistent content isn't enough in 2018. You need to also utilize the right parameters to make sure your content is seen.
This includes integrating multiple media formats (more and more people are seeking infographics, gifs, embedded videos), seasonal and trending topics, and, of course, long-tailed keywords. Got old, rusty blog posts? You need to re-optimize those as well. Every post on your page needs to be maximized with SEO strategies- otherwise they can hurt your business's online ranking.
The more traffic you can organically drive to your website, the better chances you have of keeping consumers on your page purchasing your products and services- and the more effective your inbound marketing becomes.
Provide Something Valuable- For Free
This approach may seem counterintuitive, but it's easily one of the best ways to drastically improve your traffic sources and create a dynamic email list. Making a guide may seem like a lot of work, but business psychology shows that providing valuable resources to future and potential consumers build your overall reputability and credibility. Furthermore, you're improving your branding- which always solidifies your marketing efforts.
The rule here is relatively simple and straightforward: make a guide, short e-book, or demonstration that is relevant to your business. Keep it specific, with a tailored call-to-action at the end of it to ideally convert your happy visitor to a happy customer.
Enhance Social Media Interactions
It's 2018, which means that you're obviously active on the big guys like Facebook, Twitter, Instagram, and Pinterest. With that said, having a solid social media profile isn't enough. Furthermore, just posting statuses or sharing relevant articles isn't enough, either.
To improve your inbound marketing, it's vital for businesses to actually interact and engage with their customers. With more people turning to their mobile phones and social media to look up pertinent information, you want to actually utilize the social part of social media. That means becoming a real person, responding to questions and answers, tweeting and commenting back, and connecting with your audience.
Essentially, you want to build your own branding through your own voice and personality. More and more people want to know the human experience behind the company- the way your business engages on social media provides exactly that.
Consider Influencer Marketing
Influencer marketing continues to explode in popularity, with nearly half of Twitter users reporting to having made a purchase as a direct result of an influencer's tweet. Today, this trend superseds more traditional modes of inbound marketing (such as paid searches, display advertising, and even forms of affiliate marketing).
While influencer marketing requires diligent strategizing, the intentions tend to pay off. By targeting influential, leading individuals in your business's industry, you earn a better reputation and inadverdantly improve your advertisting and marketing efforts. Furthermore, you're engaged in a professional networking relationship that yields mutual benefits to both parties.