2014 was arguably the year when digital marketing became mainstream for companies. Sure, many don’t do it well, but pretty much everyone is experimenting with it in some form. This marks a positive change, but as digital develops, so too will the methods that digital marketers need to use in order to guarantee that they’re reaching and engaging with the best possible people.
With 2015 not far away, we look into the digital marketing trends set to transform the space throughout the coming year.
Below, and in no particular order, are the top 5 trends to look out for;
The Importance of Gamification
Integrating game mechanics into your marketing campaigns is a process that’s been picking up steam over the last couple of years. It’s still however yet to cement its place as a mainstay within the toolbox of digital marketers – but 2015 is set to be the year where gamification takes off. If the ultimate goal of marketing is to stimulate participation, then there's not a better avenue for marketers – as consumers collect stars, they’re buying your products.
The Rise of The Chief Digital Officer
The Chief Digital Officer is not just another fancy job title for us to squirm at; it’s actually going to be one of the most essential roles for companies looking to be pro-active in the digital space. With the boundaries between marketing and technology narrowing all the time, it will be essential for there to be a Chief Digital Officer overseeing the digital endeavours of a company. This will guarantee that the digital marketing outputs of a company are aligned with that of the overall strategy.
The Cloud is Even More Important
For some the Cloud is still a bit of a daunting concept, but the general consensus is that ignoring it is tantamount to digital suicide. The demand that the consumer will be putting on digital marketers in 2015 is set to skyrocket even further so utilising the speed of accessibility that the cloud brings is a necessity. If you want to guarantee that your company is as manoeuvrable as possible, the cloud is a must.
Marketers are Writers
Content marketing was definitely one of the hottest trends in 2014 and with this increase in content, companies are realising that the most important attribute for a marketer is not their phone manner or their ability to make sense of numbers, it’s their ability to write. A marketer with sloppy writing skills won’t cut it in the current environment; it’s the key to creating quality, engaging content.
The Measurement of Social Impact
Analytics are going to remain an essential tool for marketers. The insights that can be leveraged from measuring metrics can paint a vivid picture as to the way you’re interacting and stimulating your audience. It can also show you how you need to improve and what channels should be looked at as a viable avenue for growth and development.